Because investing in commercial photography is not something most people do everyday, here is a little bit more about how I work with clients create exceptional images that fit your brand, capture the beauty of your product and meet your marketing goals and objectives.
Timeline of a Shoot
Schedule your shoot day: a $300 deposit reserves your shoot and locks in your date. You will receive an invoice and contract upon booking your shoot.
A 30 minute call scheduled the week prior to the shoot focuses on your brand. I’ll lead you through a series of questions to understand your style preferences and specific marketing goals for the image collection.
Three days before the scheduled shoot, you send 1.5 – 2 pounds of each cheese shipped overnight to my Scottsdale studio for morning delivery. Overnight shipping preferred; mandatory May – October.
Be sure to select your most photogenic cheese. Find out more in this post.
- Look for intact rinds with optimal color & texture
- Select ripened cheeses on the younger side. If possible, send cheese from two different makes, several days apart.
- Send cheese made during the grazing season for most striking color
- If you bandage wrap, keep bandage intact, if possible.
When your cheese arrives at my studio, it is immediately unpacked and inspected. If for any reason it has been damaged in shipping, you will be notified and new cheese will be requested.
My team and I meticulously prepare for your shoot to create an efficient workflow that showcases the best of your cheese.
We pre-select props, shop for the freshest and prettiest accompaniments and we style them just so.During the shoot, I capture a variety of images that tell the story of each cheese. Here is an example of the range of images captured of one cheese.
Your first look of the shoot is on Facebook and Instagram where I often share photos, unless client requests otherwise.
After the Shoot
Because I shoot RAW images for the highest resolution and quality, your images must be processed using a digital program. I use Lightroom.
The editing process enhances the beauty of the images and puts them into a shareable .jpeg format. My favorite 20-30 images of each cheese are developed further with crops and gentle enhancements.
For clients who appreciate a more artistic vision, separate color-enhanced versions may be created.
When do I see my images?
About a week after the shoot, you’ll receive a slideshow of photographer favorites along with a Contact Sheet of your images. (example)Next, during our 60-minute Image Reveal, we virtually visit on a shared desktop and review your images together.You’ll choose your favorites and request any edits to the brightness, tone or crop of your images.
This is also the time to order prints, promotional products and purchase extra images from your session.
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