Cheese Chick Productions specializes in capturing the unique beauty and stories behind handcrafted cheese and the artisans who make it.
We do this for our clients by harnessing the power of technology. Through a multifaceted approach, we offer a suite of services to develop awareness and build demand for artisan and specialty cheese and complementary products.
A sampling of Cheese Chick Productions core services:
We also work with guilds and trade organizations on larger-scale projects which build awareness of and enthusiasm for regional specialty products. These projects benefit from economies of scale, lower travel expenses and bigger PR value in participating regions.
Cheese Chick Productions is a team of photographers, videographers, editors and copywriters. We’re a creative bunch that collaborate to create compelling content for cheesemakers.
What sets us apart is our robust network of promotion and distribution partners – independent and small chain cheese shops, distributors and media partners in cheese and related craft industries. By engaging with our network, we direct our contentto different audiences through social media and search engine optimization (SEO).
Once connected with our audience, we provide a seamless portal to enhance engagement and loyalty – from buying cheese, to connecting with cheesemakers to experiencing it on an entirely different level through Cheese University.
Cheese University is the first online portal for multisensory cheese education that lets consumers connect with cheesemakers, cheesemongers and experts to deepen and expand the appreciation and experience of cheese.
I have worked and collaborated with Christine for more than five years as a monthly columnist for the Oregon Wine Press. Every article she writes is informative, well-researched and written with great passion. The addition of her stunning professional photography only adds to the complete cheesy package that is the Cheese Chick. OWP would not be the same without her. Hilary BergEditorOregon Wine Press
“With her keen eye for the art, science and history that informs small production cheese and the places where they are made, Christine’s photography reveals the underlying simplicity, beauty and emotion that connects so well with our customers. It was a simple choice to open Bar Pastoral with an exhibition of her Pacific Northwest work, which has drawn notice and compliments both from our visitors and from the culinary press as we opened. We can’t wait to see what she does next!”Co-Owner/Co-FounderPastoral Artisan Cheese, Bread & Wine/Bar Pastoral
The exquisite artistry of her photographs has made it possible for us to produce a very successful advertising campaign. I experience a feeling of joy from the photographs that Christine composes of our cheese. She understands the intrinsic elemental beauty of our cheese is able to capture and convey the idea of what I consider our cheese to be: edible art. Christine is an accomplished master of visual food for the soul.Owner & FounderRivers Edge Chevre
Christine has done a wonderful job for us for years. Her voice comes through very clearly and her cheese knowledge and experience has been invaluable – it sets her apart. The combination of writing skills, personality and creative style come through in our newsletter and videos. The video on the big screen at the Seattle Aquarium (for ACS 2010) was a home run!Marketing DirectorRogue Creamery, Central Point Oregon
You did a fabulous job on the video, I can’t thank you enough. Looks like it has already opened up new doors for me. I have had inquiries to expand my sales into California which has always been my goal!Owner & CheesemakerOchoa's Queseria, Albany, Oregon
Christine films on location at Pholia Farm in Rogue River, Oregon – May 2012.
Welcome! I’m Christine Hyatt – founder and creative director of Cheese Chick Productions – a boutique marketing agency. My creative team and I are committed to sharing stories of original food artisans through video, food photography, recipes and compelling copywriting.
Cheese Chick® started when I fell in love with cheese. Here is a little background.
I grew up in Bethlehem, Pennsylvania and graduated from Dickinson College with a degree in English. I’m a storyteller at heart, and I happen to have a knack for photography that has evolved along with the Cheese Chick story.
After college, I spent several years in Austin, Texas pursuing a screenwriting career and even had an agent in Los Angeles. In 1998, to pay the inevitable bills, I found myself working with cheese behind the orignal Central Market counter. Before long, my job turned into pure joy. And if I was clear on anything at that time, it was this: I didn’t want to make the move from Austin to LA.
So, with a move to LA out of the equation, I set my sights on cheese. Over time, as I became more acquainted with the growth of American cheese, I discovered that telling stories about different types of cheese and their makers was a lot like screenwriting – except that now, cheese was the main character.
Since the Central Market days, I’ve been busy living in the world of gourmet cheese by promoting it, selling it and launching creative endeavors, including Cheese Chick Chat and Cheese Chick TV. I’ve also worked hard to hone my skills during tenure as a trainer-merchandiser with Anco Fine Cheese and a Cheese Marketing and Education Specialist with DPI Northwest.
Like a great screenplay, my cheese journey has evolved in step with technology, beginning in the mid-90s with the dawn of the Internet to the online and social media opportunities available to all of us in the digital age. With today’s technology, my early vision of artistic expression is attainable. Instead of characters in a screenplay, I now focus on cheese 🙂 This is the part where I might say, “and the rest is history,” but in all truth, the rest is just beginning. First, there’s the world of American cheese. It’s exploding! I’m blessed to be a part of it.
I’m particularly inspired by the growing and vibrant community of talented cheesemakers throughout North America. In my “spare time,” I serve as Chairwoman of the American Cheese Society. In 2011, when I served as ACS President, I championed American Cheese Month– a grassroots celebration of homegrown cheese. Most recently, I worked on an in-depth series of video profiles for the Oregon Cheese Guild and was inducted into the La Guilde Internationale des Fromagers in August, 2010.
With 2013 underway, I’m turning my lens to the winners of the American Cheese Society’s “Best of Show” Award, in honor of the 30th Anniversary celebration. Never one to rest on my laurels, be on the lookout for our latest venture, Cheese University!
From a personal standpoint, I live the good life in Scottsdale, Arizona with my husband and two young sons – who all happen to have a discerning taste for cheese. I savor this life filled with cheese, photography, technology and Cheese Chick Productions – all rolled up into a life of joy.